The 7th World Sustainability Forum in Beijing in September 2018 is an excellent opportunity for researchers, practitioners, and policy makers to engage with this topic, to expose the urgency of the issues, and to recognize individual, collective, and national opportunities associated therewith. The WSF2018 in China is also an excellent opportunity to sensitize researchers toward differences in national context and culture, and how considerable progress on sustainability can be made, despite the multitude of challenges and differences around the world.